JEM International

At JEM International, I work as a Senior Packaging Designer and brand focused Graphic Designer, owning packaging from blank artboard to press ready files across home goods and pet categories. I build full guideline systems from scratch, measuring structures by hand with a caliper, creating accurate dielines, and engineering folds, flaps, glue areas, and hang holes so every piece builds cleanly on shelf and on the production line.
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Beyond concept, I prepare printer files that are truly ready to run with Chinese manufacturing partners, specifying sticker placements, window areas, barcodes, and regulatory details, and calling out foils, spot UV, and spot colors directly in the files so there is no ambiguity at the factory level. I manage the translation from design vision to technical mechanicals, adjusting layouts as needed to protect legibility, print tolerances, and die cut constraints.

Branding is a big part of my role. I helped elevate and systematize the Woof + Willow and Kitchen Deluxe brands, building packaging and visual systems that evolve product by product while still feeling cohesive at shelf level. For Woof + Willow’s pet line, I combined benefit driven messaging with clear icon systems and structural thinking across items like slow feeders, wipes, and bundles, while for kitchen and home goods I developed packaging that balances premium cues with mass retail clarity.

Across all of this, I operate as a Senior Packaging Designer, Brand Designer, and Graphic Designer in one, creating the guidelines, executing the design, and tightening the production details so each launch looks intentional and prints correctly the first time.